Job Description

Marketing Manager (Education/School)
Seoul, Korea

Our Vision

Scholastic’s mission is to help the individual child learn and grow. Every day, we start with the life of the child who we’re trying to reach with our work. We think about what that child is experiencing, what they might know or not know, and what might be most inspiring to them. To help them, we must know who they are. Each day we try to reach to the very heart of what each child will uniquely respond to—what will change the way they think about themselves and the world, and what will give them the tools and skills they need to navigate their own individual future, and collectively, the future of the 21st century. 

Responsibilities
The Marketing Manager (Education/School) will be responsible for creating, managing, and executing strategic marketing plans to help meet the goals and objectives of the company and the roadmap of the educational products/solutions.

The Marketing Manager will also work closely with the Marketing Senior Manager and the Marketing Manager for Trade/Home Learning to enable the growth of Scholastic’s presence in the market through various marketing campaigns and social media activities.

Responsibilities are but not limited to:

Go-to-market planning and execution

• responsible for go-to-market plan and delivery of educational products and solutions

• identify areas of growth through market research, customer insight, competitor analysis, and attending conferences and workshops

• turn data into strategies and organize actionable plans that better position Scholastic products and services in the market
  
  

  Strong partnership with the sales team

• build and maintain strong partnership with the sales team in order to support initiatives that drive revenue in key accounts

• provide strategic product and curriculum direction and suitable approaches to increase adoptions
  
  

  Communication and management

• work collaboratively with internal teams and external partners to discuss marketing ideas, messages, and campaigns, and optimize marketing campaigns and activities in alignment to Scholastic brand value and image

• liaise with marketing agencies, vendors, and freelancers in creating and distributing content executed in a timely manner

• ensure consistency with branding and messaging in all marketing related creations

• engage with customers in a positive and appropriate manner

   

   

  Job Qualification and Requirements

• bachelor’s degree or higher (master’s degree in English education or TESOL preferred)

• more than 5 years’ experience of working in the English education industry

• good understanding of the English education market and profession in Korea

• ability to plan and manage priorities and workflow

• ability to work on multiple campaigns and projects with precision and attention to detail

• good at risk management and handling uncertainty under rapidly changing situations

• proficient written and oral communication skills (native Korean and working level English)

• good with technology and digital products

• high level of MS Office tools

• curiosity for new ideas and willingness to learn

• creative, flexible, and proactive team player

 

About Scholastic

Scholastic Corporation (NASDAQ: SCHL) is the world's largest publisher and distributor of

children's books, a leading provider of core literacy curriculum and professional services, and a

producer of educational and entertaining children's media. The Company creates quality books

and ebooks, print and technology-based learning programs for pre-K to grade 12, classroom

magazines and other products and services that support children's learning both in school and

at home. With operations in 14 international offices and exports to 165 countries, Scholastic

makes quality, affordable books available to all children around the world through school-based

book clubs and book fairs, classroom collections, school and public libraries, retail and online.

True to its mission of 101 years to encourage the personal and intellectual growth of all children

beginning with literacy, the Company has earned a reputation as a trusted partner to educators

and families.

 

If you are interested in joining our team, please send your Korean and English resume to alee@scholastic.asia.

 

Thank you for your consideration in choosing Scholastic.